By Jess
13th May, 2008
Fourth Challenge - Information Highway
On the quest to becoming the best screen printer in Newcastle, we faced a dragon - the internet. At first we hit with our dagger - testing the skin of the beast. Then, after experimenting the best way to attack, we drew our broad sword and plunged it deep into the heart of the monster. The new www.zulugraphics.com.au burst forth out of the head of the dragon. We were victorious in our quest.
Technology frightens many people; particularly the older generations. As the illustration above demonstrates, after some research and time, the insurmountable problem becomes surmountable.
At Zulu Graphics we have learnt to embrace the website as an extra employee. It has proven to be a cost effective worker; it doesn't demand overtime (though it works 24/7) and always tells it as it is.
Screen printers have been slow to catch onto the WWW phase, but we are proud to say we encourage various sectors of the web within our site. We have a blog (as you are reading) and information pages, but most impressively, have a fortnightly newsletter informing our customers with relevant and interesting progressions in the industry.
Whilst the online branch of Zulu Graphics is ever growing, it is a key aspect we have over our competition. Our innovative and honest desire to serve our customers underlies this expansion. Now you are not limited by time or location; anywhere in the world, at any time, you can visit our virtual showroom and learn more about who we are and what we do best.
We remain the best screen printer in Newcastle because we face the dragons of our industry. Does your screen printer?
Labels: Best Screen Printer in Newcastle, Blog, Challenge, Screen printing
0 Comments Published by Jess, Zulu Warrior on Monday, May 12, 2008 at 9:52 PM.
By Jess
11th May, 2008
I have changed the colour of the blog updates on the Home page; you will notice it is now a nice shade of red, rather than the very light blue which was difficult to see. We have had no complaints, but after reading a web design article this morning, I decided to take act upon my new found knowledge and make a slight change.
Hopefully, this will make life easier for you, our customers.
If there is anything else you have having trouble with, please let me know.
Labels: Blog, Screen printing, Website Updates
0 Comments Published by Jess, Zulu Warrior on Sunday, May 11, 2008 at 3:16 AM.
By Jess
8th May, 2008
Firstly, thank you to Long Chang Printing Machine Factory for using our blog as an advertising space - too bad most of our customers aren't looking to buy a screen printing machine!
Third Challenge - Screen Printing Knowledge - In the Know
It is important the person you trust to do your screen printing knows what they are talking about. There is no point sending your garments to somebody who uses the same type of screen for everything. What does the screen have to do with it? This is where your screen printer needs to be "in the know"!
While it is good to use the appropriate ink (as discussed in the first challenge), it is vital to use the right sort of screen. Screens come in various sizes and densities. If the wrong type of screen is used, the print becomes is patterned and produces a moiré effect.
Similarly important is the application of the layers of ink. If you would like a three colour job screen printed, the order of colour application can be critical to the quality of the final print; if the colours are black, white and green it might seem best to do white, green and than black, but in some cases this isn’t the case. The order of colour application is changed for a number of reasons; darkness of the colour, type of ink used, amount of one colour in design, garment material as well as the overall look trying to be achieved. If this order is taken lightly, and your screen printer simply always prints from lightest to darkest, they are limiting their ability to achieve high quality prints.
Finally, I would like to discuss a fundamental step that is often rushed or overlooked by screen printers – artwork preparation. I will cover this fully in the next blog, but this is something that people think is simple and quick, but is actually the reason each print works out. If your artwork and films aren’t prepared correctly, your print will look unprofessional and nightmarish.
The challenge still stands – Is Zulu Graphics the best screen printer in Newcastle? As of today, they still practise the basic screen printing knowledge, they still answer and they are ‘in the know’ – what more could you ask for from your screen printer?
If you would like to know more about the overall screen printing process, please visit this month’s Set In Print.
Labels: Best Screen Printer in Newcastle, Challenge, Quality, Screen printing, Set In Print
0 Comments Published by Jess, Zulu Warrior on Wednesday, May 7, 2008 at 12:52 PM.