By Jess
8th May, 2008

Firstly, thank you to Long Chang Printing Machine Factory for using our blog as an advertising space - too bad most of our customers aren't looking to buy a screen printing machine!

Third Challenge - Screen Printing Knowledge - In the Know

It is important the person you trust to do your screen printing knows what they are talking about. There is no point sending your garments to somebody who uses the same type of screen for everything. What does the screen have to do with it? This is where your screen printer needs to be "in the know"!

While it is good to use the appropriate ink (as discussed in the first challenge), it is vital to use the right sort of screen. Screens come in various sizes and densities. If the wrong type of screen is used, the print becomes is patterned and produces a moiré effect.

Similarly important is the application of the layers of ink. If you would like a three colour job screen printed, the order of colour application can be critical to the quality of the final print; if the colours are black, white and green it might seem best to do white, green and than black, but in some cases this isn’t the case. The order of colour application is changed for a number of reasons; darkness of the colour, type of ink used, amount of one colour in design, garment material as well as the overall look trying to be achieved. If this order is taken lightly, and your screen printer simply always prints from lightest to darkest, they are limiting their ability to achieve high quality prints.

Finally, I would like to discuss a fundamental step that is often rushed or overlooked by screen printers – artwork preparation. I will cover this fully in the next blog, but this is something that people think is simple and quick, but is actually the reason each print works out. If your artwork and films aren’t prepared correctly, your print will look unprofessional and nightmarish.

The challenge still stands – Is Zulu Graphics the best screen printer in Newcastle? As of today, they still practise the basic screen printing knowledge, they still answer and they are ‘in the know’ – what more could you ask for from your screen printer?

If you would like to know more about the overall screen printing process, please visit this month’s Set In Print.

Labels: , , , ,

 

By Jess

2nd April, 2008

Our newsletter release was published on the Wide Format Online website.

Our first "press release"!

You can view it by clicking here.

It contains quotes from both Mark and Diana about our business and the launch of the newsletter -

 "We have launched our website so that we can supply our quality products to a wider range of people... " - Diana, read more -->

"It can be a challenge to follow a design from artwork through to final print and achieve quality at each step of the way..." - Mark, read more -->

Wide Format Online also sponsored our latest newsletter. 




Labels: ,

 

By Jess

23rd March 2008

Firstly, let me say thank you!

The initial response to our newsletter was heart warming.

When you try something new, there is always the risk that you might fail… but I am pleased to report that (after some minor problems) Set In Print is now officially set in print!

So, onto the topic of the moment - what inspired the website renovations?

While the old website served its time dutifully (and I loved it to pieces), the new site is more modern, more informative and complies with the W3C standards. You might be thinking what is W3C? And what are its standards?


The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential”W3C Website


Basically, W3C is an international organisation started by Tim Berners-Lee (who also happened to invent the World Wide Web!) where people contribute ideas and design rules to make the web more user-friendly.

You don’t have to comply with their standards, but at Zulu Graphics, we have decided to.

Why? It allows you, as our customer, to access information about us easily and accurately – and we like to give you what you want.


So, I am pleased to say that we are officially W3C Validated!

Valid XHTML 1.0 Transitional Valid CSS!

This means that, theoretically, you should see the same website I intended you to see – even if you view our site on your laptop, your home pc, your mobile phone – it should appear the same. (Test it out! Let me know the results.)

As a nerd, I am completely excited about this.

Even though it took time, to redesign, recode and reload our website, I believe it has been worth it; not only are we adhering to our desire to stay current with the progressions in technology, but we are creating a website that you will want to visit regularly so that you know exactly what is happening at Zulu Graphics.

Also, you might notice that our blog interface has changed : ) Now you can write comments in response to the blog or offer your own opinions on what we say.

Labels: , ,